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Customers As A Company Value

I love customers. Honestly. I love talking to them. I love hearing from them. I love serving them. I believe that businesses ultimately exist to serve customers. I also believe that if each and every...

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The Fallacy of Brand Building

I love creating and building new brands.  There’s just something about creating something that truly invokes some kind of emotional reaction with a customer. Whether that customers is a consumer, a...

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